William Eggleston

American, 1939

Since the early 1960s, William Eggleston used color photographs to describe the cultural transformations in Tennessee and the rural South. He registers these changes in scenes of everyday life, such as portraits of family and friends, as well as gasoline stations, cars, and shop interiors. Switching from black and white to color, his response to the vibrancy of postwar consumer culture and America's bright promise of a better life paralleled Pop Art's fascination with consumerism. Eggleston's images speak to new cultural phenomena as they relate to photography: from the Polaroid's instantaneous images, the way things slip in and out of view in the camera lens, and our constantly shifting attention. Eggleston captures how ephemeral things represent human presence in the world, while playing with the idea of experience and memory and our perceptions of things to make them feel personal and intimate.

Courtesy of The Art Story

Photo by Wolfgang Tillmans